Betsson Sport has launched the 2026 campaign and officially presented the three testimonials. In addition to Francesco Totti, the brand is focusing on two other profiles of extreme sporting value such as Fabio Cannavaro and Roberto Baggio.
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Betsson Sport 2026 Campaign: spotlight on the Betsson Sport Club
The new 2026 campaign by Betsson Sport is not just a relaunch, but represents the firm determination not to stop at any goal, with a constant eye on the future.
The digital infotainment platform continues to invest with determination in the goal it has set for itself, which is to restore the right importance to every sporting discipline.
The beating heart of this 2026 campaign is the Betsson Sport Club: an inclusive network created to support and give media prominence to all sporting realities. Attention is also and above all directed towards those clubs that operate away from the spotlight of the general public.
To testify to the concreteness of this mission, there are significant projects, such as the one carried out last November with volleyball champion Beatrice Parrocchiale, aimed at raising awareness on the issue of violence against women.
Betsson Sport, 2026 testimonials chosen: in addition to Totti, also Cannavaro and Baggio
On these foundations of commitment and responsibility, Betsson Sport today fields an exceptional team composed of three testimonials: Francesco Totti, Roberto Baggio and Fabio Cannavaro.
Chosen as a single cohesive group without hierarchies, the three former footballers embody the concrete manifestation of sporting passion, that value that enriches and unites everyone beyond the results on the field.
Stefano Tino, Managing Director Southern Europe of Betsson Group, presents the 2026 campaign with these words: “We wanted to get into the heart of this new season with reference figures who could embody the values and mission of our brand”.
“We are excited about this journey with three players whose passion for sport is legendary; their story will help us enhance all the disciplines that are part of our Club and promote a vision of sport made of sharing, fair play, inclusion and passion”.
Betsson Sport, here is the television commercial for the 2026 campaign
This team spirit made symbolic by Betsson Sport finds its maximum expression in the new television commercial presented today.
In the video embedded below, set in a suggestive path inside a “Museum of Passion“, the three testimonials accompany the viewer to discover the different souls of the Betsson Sport Club.
From spectacular actions on the basketball court to corridors dedicated to rugby and tennis, up to football, Totti, Cannavaro and Baggio show how the project is not just a digital network, but also a living ecosystem that supports every discipline with the same dedication.
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The video ends with the transition from the museum to the field, a sort of metaphor for the brand’s mission, which is to bring local and less visible realities onto the great national stage. Where there is sport, passion must be able to shine without distinction of category.
The words of Totti, Cannavaro and Baggio on Betsson Sport’s 2026 campaign
Confirming the enthusiasm for the project are the three testimonials of the 2026 campaign of Betsson Sport.
Francesco Totti stated: “Football has taught me that talent, alone, is not enough if you don’t have a team that values you. Joining this project means for me getting back into the game to team up with all those clubs that have potential but don’t have the spotlight on them yet. We want to be the decisive assist for those who dream big”.
Fabio Cannavaro, instead, maintains that: “To lift a cup you need a solid foundation, made of sacrifice and daily dedication, often away from the cameras. The true strength of Italian sport is in the provinces and in smaller realities: with Betsson Sport we take the field to defend these values and give a voice to those who sweat every day without having the front pages of the newspapers”.
Infine, Roberto Baggio underlined the emotional value of the initiative: “Passion is the universal language of football, that which unites and brings the world champion closer to the boy who kicks against a wall. This project aims at the heart of people: supporting every reality that lives on pure sport is the only way to guarantee a future for the disciplines we love”.
This project aims at the heart of people, passion is the universal language of football
Roberto Baggio on the new 2026 campaign of Betsson Sport
The goal of Betsson Sport’s 2026 campaign
With this campaign Betsson Sport does not intend to push for new sponsorships, but aims to strengthen an already solid presence in the Italian landscape.
This mission is carried out through the Betsson Sport Club, a hub that offers support especially to clubs with less visibility.
The Club remains open to all teams that, through a simple form on the website, wish to become part of this national enhancement network.
Throughout the course of 2026, the bond between the three testimonials and the brand will translate into a schedule rich in exclusive content, unreleased interviews and challenges, confirming that, in sport as in life, it is always passion that makes the difference.
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